Last year, Yahoo introduced a new logo, but it still insists on purple as its preferred brand. As an Internet search engine giant, second only to Google and Yahoo! When using its online search engine, purple is used to evoke emotions of strength, boldness, and even a little bit of mystery to arouse enthusiastic responses. Yahoo! It is one of the most easily recognizable brands in the world by its violet color. Some brands only use purple as an accent color, while others use it as a brand identity color. However, big brands use purple for different reasons, mainly due to the universal meaning it portrays: mystery, royalty, sexy, power, luxury, Bold, even sentimental. Spiritual groups use purple in their brands because it is traditionally related to religion.

Purple is a popular choice for marketing, branding, design, and public relations agencies in the creative industry. Purple has also been a traditional royal color since ancient times.Īlthough using purple as the main brand color in independent graphic designs may not be the most popular choice, consumers recognize several major global brands, such as Yahoo, Cadbury, and Taco Bell, because of their unique purple logo designs. Honor, courage, royalty and leadership, faith and holiness are even used as signs of mourning in some places. Saturation (think Yahoo) and brightness, from purple to pink, are like the colors used for InDesign logos, making green and purple complementary, which is why they work well together. Men and women have different perceptions of various colors, but the perception of purple differs the most. Women love purple so much that they are more likely to say “yes” to purple men who have asked them out on dates than men of any other color.īelieve it or not, the above-mentioned detergent company Ariel’s survey of 2,000 people is consistent with a wide range of other data, indicating that women prefer purple than men. Do I need to use purple color for my brand?.

Purple find my logo